Archive for the ‘Mike Saxton’ Category

Double Flop! Ann “A.C.” Crispin Blames Nice Weather & BBQ for Book Signing Flop in Bethesda, MD: Sprains Ankle During Fall

In A.C., A.C. Crispin, Absolute Write, Amazon Rankings, Amazon Sales Rankings, Ann Crispin, Author, Authors, Book Signings, Credibility, Mike Saxton, Professionalism, Propaganda, Publishers, Publishing, Reputation, Reputation Management, SFWA, Writer Beware on June 27, 2011 at 7:27 pm

“As she has planted, so does she harvest; such is the field of karma.”

-Sri Guru Granth Sahib

Ann “A.C.” Crispin’s heavily promoted book signing event for Pirates of the Caribbean: The Price of Freedom, which was held Saturday June 25, at the Barnes & Noble in Bethesda, MD., resulted in an epoch double flop for the author.  Ann “A.C.” Crispin, in a recent Facebook posting stated:

The booksigning [sic] at B&N today in Bethesday [sic] was a disappointment. Lovely, gorgeous, beautiful day with a street faire across the block and a bbq cookoff [sic] competition on the Mall in DC. Not a day for being inside, and so there were few books sold.

It’s interesting that beef, pork and street faire beat-out the corpulant Ann “A.C.” Crispin and were the more attractive formidable competitor of the day. Nevertheless, but wouldn’t one think that the influential Disney Edition’s PR and promotional staff representing Ann “A.C.” Crispin would have the foresight to research potential competing events in the area prior to scheduling? Or, could it be that Ann “A.C.” Crispin hasn’t fully engaged herself in the promotional legwork that needs to be accomplished? Ann “A.C.” Crispin wrote about this responsibility in a March 9, 2011 Writer Beware posting:

For most of the time I was writing it, I was uncomfortably conscious of the fact that when I finished the actual writing of the book, my work would by no means be finished. I knew that, for the first time in my life, I’d really have to work at promoting a book.

Ann “A.C.” Crispin

Obviously, the “writers write and publishers promote” mantra has once again reared its fallacious head. Excuses and negativity seem to be the norm for Ann “A.C.” Crispin. On a walk through BEA recently with Victoria Strauss, Ann “A.C.” Crispin commented how dismal the turnout was for Strategic Book Group authors:

“Not many people in the aisle, and nobody lined up for autographs. It was really sad. I felt so sorry for them.”

(Click here.)

The Write Agenda produced photographic evidence proving Ann ”A.C.” Crispin’s comments were disingenuous. The Write Agenda also posted photographic evidence which further questioned Ann “A.C.” Crispin’s own BEA turnout. Consequently, Strategic Book Group Author, Mike Saxton offered a unique response to Ann “A.C.” Crispin’s negativity (Click here). Pirates of the Caribbean: The Price of Freedom has a dismal Amazon lifetime sales ranking of 3,571,521.  

Speaking of legwork, if one flop wasn’t enough for Ann “A.C.” Crispin, the Disney Edition’s author reported falling “arse over teakettle” sometime after the book signing event:

“Last night I managed to fall down 1 and a half stairs while at the free concert in St. Mary’s county. Beautiful baroque music, and a sprained ankle for me. <sigh> I did not need this!”

Karma has a way of sneaking up on you when you least expect it . . . sometimes twice in the same day.

 “Whatever we do lays a seed in our deepest consciousness, and one day that seed will grow. “

– Sakyong Mipham


Ann Crispin | Facebook.” Web. 27 June 2011. <;.

“Can an Old Dog Learn New Tricks? Internet Book Promotion.” Writer Beware™ Blogs! 9 Mar. 2011. Web. 27 June 2011. <>.


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Strategic Book Group Author, Mike Saxton, Replies to Ann “A.C.” Crispin’s BEA Comments

In A.C., A.C. Crispin, Absolute Write, Accountability, Amazon, Amazon Rankings, Amazon Sales Rankings, Ann Crispin, Author, Authors, Credibility, Crispin, Law Suits, Mike Saxton, Professionalism, Propaganda, Publishers, Publishing, Reputation, Reputation Management, Robert Fletcher, Science Fiction & Fantasy Writers Association, Self-Publishing, SFWA, Strategic Book Group, Victoria Strauss on June 13, 2011 at 9:07 pm

[Note to readers: We recently shared with our readers some more negative commentary from Ann “A.C.” Crispin (Click here: Ann “A.C.” Crispin’s 2011 BEA Observations: Industry “Weinerdog” Still Struggles with Truth & Deceit ) We are pleased to have received this letter from Strategic Book Group Author, Mike Saxton which addresses Ann Crispin‘s negativity towards Strategic Book Group and its authors. Victoria Strauss has also made her own comments regarding Strategic’s presence at BEA 2011. For the record, Ann Crispin and others, including Victoria Strauss, were defendants in a lawsuit initiated by Strategic Book Group. Ironically, Ann Crispin‘s latest work,  Pirates of the Caribbean: The Price of Freedom, has a lifetime Amazon Ranking of 3,709,949. Its worst rank was 10,051,407. Comparatively, Strategic’s Mike Saxton’s work, 7 Scorpions: Rebellion, has a lifetime Amazon Ranking of 65,159. Its worst rank was 174,828. Now you know why Ann Crispin is a “Weinerdog.” (Saxton has also out performed Victoria Strauss‘ last publishing effort.) Good for you you Mike. You have put this all into it’s right perspective by demonstrating how to measure success as an author. Your long-term vision certainly competes with the narrowly-focused view of Ann “A.C.” Crispin (Click here) who appears to think that benchmarking long lines for her autograph has some kind of merit to it. For more information on Amazon Sales Rankings, click here. ] When reading Ann “A.C.” Crispin‘s blog postings, even historically, notice her use of “Me,” “Mine,” “My” and “I.”

TO: The Write Agenda

In re: Ann “A.C.” Crispin’s BEA Comments

The question was posed to me recently how I did at the Book Expo of America. Not a surprise, I heard that question a lot. This time it was different however. There was an underlying intention. Upon further probing, I discovered there were serious misnomers about those of us who attended the BEA with Strategic Book Group, who is my publisher. I would like to set a few things straight, from my point of view.

I knew when I attended the BEA that I am an unknown author. The purpose of going was not to have lines out the door to see me. That’s unrealistic. There were many authors there, both known and unknown. I went there to network and to enjoy being in New York City. This is but a piece of the marketing puzzle to become known. I was successful in both. I was not there to pick up an agent. I was not there to shop for a new publisher. I have a publisher. They’ve treated me extremely well, despite rumors to the contrary.

As far as what I was able to accomplish, well, here it is. I gained the interest of some of the big bloggers out there. Book bloggers have become a force to be reckoned with so that was a hope of mine. I connected with several High School librarians who were also interested in my writing. That’s good, because locally, I have donated copies to High School libraries including the New Haven Academy and I have received excellent feedback. There were others, but I did not see their nametags. On top of it, two people from a film company Los Angeles stopped by the table not once, but twice. They left with a signed copy of my book as well as my card. Maybe they were only interested in who my cover designer was, who knows? The reality is, it’s only been a couple of weeks since the event ended and it is a pipe dream to believe that there would be some crazy deal with anyone worked out in such a short amount of time. Matter of fact, the reviewers probably haven’t even had a chance to open the book yet!

The point is, my goal was the realistic one of making connections. Goal met. Period. During my time at the signing table. I was quite busy, as were others around me. Did someone walk up to me and hand me a million dollars? No. If someone had, I would have been suspicious.

I was also asked why I went with my current publisher. If people don’t wish to give my writing a chance because of who publishes it, feel free to pass me by. I won’t enter into a philosophical debate. I have no regrets about going with Strategic. I am really not out to shove my writing into the faces of people who just aren’t interested. I’d rather have 100 people who love it than have a million people who hate it and feel as though they got ripped off.

I can’t speak for the experience of others but anyone entering new into this field is going to be doing a heavy amount of the marketing of their book, no matter who their publisher is. I knew that coming in. I researched the publishing industry for six months prior to going with Strategic. It was the route for me. I am not some hapless victim who didn’t know what I was doing. If that’s a problem, again, feel free to pass me by. When I pick out what I am going to read, I do it based on the merit of the individual volume. I love the “look inside” feature on Amazon and many authors (including me) post samples on their websites. Scope it out. If you don’t like what you see, keep it moving, no regrets.


Mike Saxton

Strategic Book Group Author

7 Scorpions: Rebellion