TWA

Update – April 21, 2011: Victoria Strauss Claims Amazon Rankings Are Not A Reliable Sales Indicator

In Accountability, Credibility, Free e-book, Free ebook, Investigations, Propaganda, Reputation, Victoria Strauss on March 30, 2011 at 12:36 am

“Amazon rankings are irresistibly obsession-making, but they are not a reliable way of judging sales.”

Victoria Strauss

“It’s lovely to have two books out, even though they are re-published out of print books, rather than new ones. It is NOT lovely to be obsessively compelled to check my Amazon sales rankings every day. That’s one thing about having a book out that I definitely did not miss.”

Victoria Strauss (Facebook Posting)

NOTE: They are not reliable but they are checked “obsessively” every day. There is also a Boycott & Petition on Victoria Strauss’ Books due to the unanswered Request to Reveal Evidence of  an police “Investigation” regarding a publisher. For more information CLICK HERE. Victoria Strauss and the SFWA have remained silent and have failed to produce proofs.

If you have received a hefty advance from a “traditional” publisher, this proposition (above) is an easy one to make. In addition, if your own most recent book release (The Arm of the Stone, released January 1, 2011) is not even ranked on Amazon and not even producing data on Amazon . . . in the interest of public relations and marketing . . .  this is also a desperate proposition to make to the Kool-Aid drinking minions looking for wisdom from the Grand Master. Let’s not overlook the other struggling sales. Granted royalty statements may be the best provider of actual sales, but Amazon Sales Rankings do matter and the historical data is an excellent benchmark to measure the success (or failure) of your book(s). For example, since there isn’t any traceable Amazon data on the hard copy, the e-book version of The Arm of the Stone does provide some insightful information if you do the math.

Current Rank 7-Day Average 30-Day Average 90-Day Average Lifetime Average Best Rank Worst Rank
188,244 130,578 154,157 153,794 153,794 29,518 232,102
Rank Copies Sold/day
1 3000
10 650
100 100
1000 13
10,000 2.2 (11 copies every 5 days)
100,000 0.2 (1 copy every 5 days)
1,000,000 0.006 (3 copies every 500 days)
2,000,000 0.0001 (1 copy every 1000 days)

April 4, 2011 Update (Note Publisher has launched a free download on its site) Is this resulting in cannibalization of sales?

Current Rank 7-Day Average 30-Day Average 90-Day Average Lifetime Average Best Rank Worst Rank
185,953 139,952 147,912 151,608 151,608 29,518 232,102

April 5, 2011 Update

Current Rank 7-Day Average 30-Day Average 90-Day Average Lifetime Average Best Rank Worst Rank
194,018 139,952 147,912 151,608 151,608 29,518 232,102

April 6, Update

Current Rank 7-Day Average 30-Day Average 90-Day Average Lifetime Average Best Rank Worst Rank
201,658 147,032 147,655 154,387 154,387 29,518 232,102
Date Amazon Ranking Barnes & Noble Ranking
Apr. 7, 2011 29,980 Unavailable
Apr. 8, 2011 28,479 Unavailable
Apr. 9, 2011 72,807 Unavailable
Apr. 10, 2011 98,450 Unavailable
Apr. 11, 2011 123,800 Unavailable
Apr. 12, 2011 140,804 Unavailable
Apr. 13, 2011 155,609 Unavailable
Apr. 14, 2011 168,127 Unavailable
Apr. 15, 2011 176,349 Unavailable
Apr. 15, 2011 179,734 Unavailable
Apr. 16, 2011 184,040 Unavailable
Apr. 16, 2011 186,248 Unavailable
Apr. 17, 2011 190,976 Unavailable
Apr. 17, 2011 193,176 Unavailable
Apr. 18, 2011 197,675 Unavailable
Apr. 18, 2011 198,531 536,110
Apr. 18, 2011 199,834 Unavailable
Apr. 19, 2011 202,873 Unavailable
Apr. 19, 2011 204,381 Unavailable
Apr. 20, 2011 207,548 Unavailable
Apr. 20, 2011 208,469 537,793
Apr. 21, 2011 212,373 Unavailable
Apr. 21, 2011 212,479 538,911
Apr. 21, 2011 212,282 538,911

April 21, 2011, Hard Copy Update

Date Amazon Ranking Barnes & Noble Ranking
Apr. 18, 2011 No data available 795,179
Apr. 20, 2011 No data available 807,948
Apr. 21, 2011 No data available 811,550
Apr. 21, 2011 No data available 813,553
Apr. 21, 2011 No data available 813,553

Are you starting to get the picture here now? Less than one copy, on average, every five days. Amazon Sales Rankings don’t matter? Have some more Kool-Aid.

Contrary to Victoria Strauss’ opinion, there is a logical mathematical equation that proves that there is more validity in actual science (and proofs) versus mere rhetorical and salvation-based opinion. The equation can convert the Amazon Sales Rank into the actual number of sales on a weekly basis. The formula is:

Sales/week = e to the power (10.526-(.87*sales rank)

To put this into an Excel spreadsheet: =EXP(10.526-(0.87*LN(rank)))

Contrary to Victoria Strauss’ statement that Amazon Sales Rankings “are not a reliable way of judging sales,” this data has been actually vetted by four scientific studies that reviewed 1000’s of various titles. In addition, the authors of these studies found a direct and predicable relationship between the Amazon Sales Rankings and the actual Ingram sales data. In conclusion, Amazon Sales Rankings are a valid benchmark to measure and predict your book sales. Don’t be convinced by rhetorical statements, ignorant conjecture or opinions when scientific evidence is readily available. This is science not Science Fiction. It really causes you to wonder . . .  how much longer is a publisher willing to grant advances, invest in an author when there’s little return on the investment?

We’ve also added Victoria Strauss‘ book, The Garden of the Stone, which was released February 21, 2011 for additional edification.

Best Rank Worst Rank 7-Day Average 30-Day Average 90-Day Average Lifetime Average
42,605 214,661 157,936 127,771 127,771 127,771

April 5, 2011 Update

Current Rank 7-Day Average 30-Day Average 90-Day Average Lifetime Average Best Rank Worst Rank
201,077 145,421 133,646 129,514 129,514 42,605 214,661

April 6, 2011 Update

Current Rank 7-Day Average 30-Day Average 90-Day Average Lifetime Average Best Rank Worst Rank
206,586 166,473 139,558 133,565 133,565 42,605 214,661
Date Amazon Ranking Barnes & Noble Ranking
Apr. 18, 2011 98,897 Unavailable
Apr. 18, 2011 108,434 Unavailable
Apr. 19, 2011 124,196 Unavailable
Apr. 19, 2011 134,576 Unavailable
Apr. 20, 2011 146,044 Unavailable
Apr. 20, 2011 153,003 291,686
Apr. 21, 2011 164,512 Unavailable
Apr. 21, 2011 165,320 351,941
Apr. 21, 2011 166,604 351,941

April 21, 2011, Hard Copy Update

Date Amazon Ranking Barnes & Noble Ranking
Apr. 18, 2011 1,336,083 Unavailable
Apr. 18, 2011 1,367,378 Unavailable
Apr. 19, 2011 1,404,121 Unavailable
Apr. 19, 2011 1,444,892 Unavailable
Apr. 20, 2011 1,478,280 Unavailable
Apr. 20, 2011 1,509,263 Unavailable
Apr. 21, 2011 1,547,972 Unavailable
Apr. 21, 2011 1,551,636 Unavailable
Apr. 21, 2011 1,556,799 Unavailable

References

“Power Law Converting Amazon Sales Ranks to Units Sold « Nimble Books LLC.” Nimble Books LLC. Web. 29 Mar. 2011. <http://www.nimblebooks.com/wordpress/2006/06/power-law-converting-amazon-sales-ranks-to-units-sold/&gt;.

“Why Your Self-Publishing Service Probably Didn’t Cheat You.” Writer Beware™ Blogs! Web. 29 Mar. 2011. <http://accrispin.blogspot.com/2011/03/why-your-self-publishing-service.html&gt;.

“Wired Blogs.” The Long Tail. Web. 29 Mar. 2011. <http://longtail.typepad.com/the_long_tail/2005/08/amazon_methodol.html&gt;.

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